After several years in the web marketing business, we set out to create a service that focuses on things that actually help bring traffic to a website.

Preparing your site is critical for achieving top positions in the search engines. The web site tune up is probably the most valuable service we offer. Allow our expert staff to make modifications to you meta tags, alt tags and title to achieve the proper keyword density which will rocket your site to the top of the charts. The tune up can make the difference between ranking #1 and #100.

There are two types of search engines: Search Engine Directories and Search Engine Spiders. Each search engine (regardless of whether it is a spider or a directory) uses unique criteria for "ranking" website's.

1. Search Engine Directories rely on humans to gauge web page relevancy and search engine placement. Human editors review each website and rank them according to a set of guidelines such as website content, website functionality, and design professionalism. Yahoo! and the Open Directory Project, DMOZ are the most popular Directory Driven Search Engines.

2. Spider driven search engines use "robots" to spider website's across the Internet. Robots "crawl" each website and "score" pages based on relevancy. Some engines score the index page while others score individual web pages. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more. Google.com is the most popular spider driven search engine.

Earning Top 10 Search Engine Placement is complex and highly competitive for three reasons:

1. The variety and complexity of search engine's "ranking" algorithms
2. Search Engines constantly modify "page ranking criterions"
3. Increasing competition on the web

Every Search Engine ranks Website Relevancy using a unique formula. Another term for a search engine's ranking formula is a search engine algorithms. The goal in search engine optimization is to build a website that meets each search engines "ranking criterion. The closer a website matches each search engine's "ranking criterion, the higher the website scores. Higher scores equal better placement in search engines. The best scores are rewarded with Top 10 search engine placement.

Each search engine places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking criterions in order to index the most relevant sites. Other variables that have an emphasis on search engine placement include the following:

Keywords: choosing the right keywords is mission critical.
Link Popularity: The more links pointing your site from "relevant" sites the better.
Click Popularity: The more traffic your site receives, the higher you score.
Website Themes: Create text heavy pages broken down into "themes".

There are hundreds of internet marketing tactics that we can use to create awareness, traffic and revenue. Some are expensive, some are not. Contact us today for a free analysis and quote.

Call today 1-877-241-2543, e-mail sales@teambluebird.com or complete this form.