Many websites have links labeled "XML" or "RSS" or "Atom". All of these are ways of saying that you can find out about updates to that site without having to visit the site in your web browser.

This feature is referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a little orange button. The standard one looks like this: It's also common to see buttons that say "RSS" or "XML", which looks like this:

All these links and buttons mean the same thing: The site you're viewing has a feed available.

Why Blog

There are three distinct ways that you can use blogs to build your business & get your employees and customers more engaged:

Affordable and easy web publishing.

• All the potential of web, whether you're updating a website for your small business or publishing content for a major media organization.
• Blogs are a fast & immediate publishing tool.

Group communications your team will actually use.

• Blogs are an easy & effective way for your team to collaborate or manage their projects, even across geographically dispersed teams.
• Use blogs as a tool for executive leadership to share news to your entire teams.
• Your blog content integrates with existing content management systems or portal applications seamlessly.
• Blogs provide a permanent record of all communications, freeing the information that's trapped in email today.

Online marketing that's immediate and friendly

• Search engines love blog content: Boost your search engine rankings inexpensively.
• Your blog automatically publishes an RSS feed , increasing your reach and connecting to new audiences.
• Create a dialogue with your customers on your blog, building a lasting relationship that keeps them involved.

Web feeds also have some advantages compared to receiving frequently published content via email:

• When subscribing to a feed, users do not disclose their email address, so users are not increasing their exposure to threats associated with email: spam, viruses, phishing, and identity theft.
• If users want to stop receiving news, they do not have to send an 'unsubscribe' request; users can simply remove the feed from their aggregator.
• The feed items are automatically "sorted" in the sense that each feed URL has its own sets of entries (unlike an email box, where all mails are in one big pile and email programs have to resort to complicated rules/pattern matching

Let our team set up and update your feeds for you. Call today 1-877-241-2543, e-mail sales@teambluebird.com or complete this form.